Saturday, 31 October 2015

OUGD503 Individual & Collaborative Practice, Brand as a Narrative (Studio Brief One & Two)

Summary of the presentation & things to consider:

Narratives resonate with the audience
Emotive and passionate
A hero/protagonist (your audience)
A villain/antagonist (what’s at stake/the challenge)
Appeal (What the audience can learn/take away)
Transformative (where is leads the audience, whats achieved)
Versatile (doesn’t just exist in isolation)
Consistent (regardless of platform and application)
Expansive (think big)

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