Thursday, 22 October 2015

OUGD504 Typeface Experimentation (Studio Brief Two)

I had a play around with different typefaces to see which would fit mostly with the logo (although the type won't necessarily be with the logo design on all deliverables). I think the serif typefaces, such as Bodoni and Baskerville are unsuccessful with the icon as they look very outdated with the new branding. I think that the typefaces most successful are Helvetica and Futura, however I think Futura will be most successful as it is geometric and slick, similar to the icon design and general feel for the company.

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