Saturday, 19 March 2016

OUGD505 Product Range Distribution - Research, Burt's Bees (Studio Brief Two)

Burt's Bees is a company that came about in 1984, when an artist called Roxanne Quimby was hitchhiking and was picked up by Burt Shavitz, a local man who's beard was well-known at his roadside honey stand. Roxanne and Burt instantly hit it off, and before long Roxanne began to make candles from Burt's unused wax for the beehives. They made $200 at their first craft fair, and within the year they had made $200,000. 

The idealogy of the brand is pretty simple; what you put on your body should be made from the best that nature has to offer.

The brand is very good, as not only does it create amazing, ethical products - for example, the packaging is all recyclable - it also has a campaign behind it to help the bees. On the website, is a link where people can learn more about helping the bees. It's a particularly good way of promoting the save the bees campaign, especially as people would originally visit the website for the product. It's a campaign that is hugely helped due to the product, as the product is very popular, and therefore the campaign doesn't have to have advertisements specifically for saving the bees.

This is something I will definitely consider, as most people would prefer to get a product and help the bees, instead of donating and getting nothing in return. It is also good that this is a hugely trusted company, so people trust that their money is in safe hands and doing good.

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