Thursday, 3 March 2016

OUGD505 Product Range Distribution - Briefing (Studio Brief Two)

Research into graphic design outputs relating to social, political and ethical change. In this brief, you will have the opportunity to increase your awareness of historical examples plus contemporary practice that is responsive to 21st Century issues. Note the relationship between medium and message. You must produce a body of research work that explores the connections between these concepts and their respective design outcomes prior to your own practical and conceptual exploration of possible products, ranges and methods of distribution that may be suggested by your preferred content or, indeed, those that reflect your own ideologies, concerns and/or ambitions.

This brief will be in two parts:

Part 1: Based on the introductory workshops, develop a practical, visual and contextual investigation to a specific subject. You should aim to develop research from a range of primary and secondary sources in order to fully explore the opportunities for informed creative development. Your research and development of this part of the brief should be documented on your Studio Practice blog and will be presented as part of your interim concept pitch.

Part 2: Devise and develop a body of practical work that both distils your knowledge of an identified issue and demonstrates your ability to tap into the market potential for socially, politically and ethically-driven design. This output should still work within the broader creative and professional contexts of graphic design but could be based around ideas of awareness or protest. Examples of potential deliverables include:

- materials relating to an issue-led campaign (this could be one affiliated to an established organisation or a more 'guerilla' approach)
- a poster series
- a booklet/publication/manifesto
- a web/digital platform
-placards, banners or a set of badges
- a range of products or merchandise that communicates your identified core message

Your contextual research, critical observations and reflective evaluations should be documented on your Studio Practice blog and summaries within reflective content that supports your design submission. Your response should explore the relationship between product range and methods/media of distribution as well as specific audiences, contexts and appropriate tone of voice.

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