Saturday, 7 November 2015

OUGD503 Response Strategies, Study Task Two (Studio Brief One)

The task this morning was to get into a group of 4-5 people and come up with some design strategies that we would use to help break down a brief. The strategies that we came up with can be seen below.
  • Look into history and heritage of company.
  • Highlight key points of the brief - for example the company name, deadline etc.
  • Communicate with the client to find out specifically what the client wants from the brief.
  • Research into the target audience, who will be viewing your design.
  • Create a timeline to complete the brief within, which will make you procrastinate less and keep to a specific schedule which will help you in industry.
  • Experiment with different mediums and designs - this is an alternative to mind mapping and will helpful for visual thinkers.
  • Research into company / relevant brands that are similar and question why they are successful / unsuccessful.
  • Word association. 
  • Procrastination.
  • Mark making.
  • Mind mapping / brainstorming.
  • Think visually with quick sketches.
  • Look into problem and consider how to solve it.
  • Eavesdropping.
  • Past knowledge from the design industry.
  • Listening to music.
  • Bouncing ideas off friends.
  • Going for a walk.
  • Deconstructing the brief.
James Webb Young's 5 Step Process.

Step One: Gather raw materials.
Step Two: Digesting the materials.
Step Three: Unconscious Processing.
Step Four: The a-ha moment.
Step Five: Idea Meets reality.

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