Wednesday, 25 November 2015

OUGD503 D&AD New Blood Briefing Lecture (Studio Brief One)

Hilary Chittenden - Foundation Manager
Ellen Ling - New Blood Content & Social

Non-profit organisation that was founded by art directors including David Bailey, Terence Donovan and Alan Fletcher.
Set up in 1962 to celebrate and develop creative brilliance.
Still recognised as internationally creative accolade.

16-21 april in London at judging week.

D&AD Foundation
1. Inspires the next generation of creative talent
2. Promotes diversity
3. Stimulates the creative industry to deliver a fairer more sustainable future.

New blood - awards - festival - academy

Break new ground in beauty branding - DesignBridge - Asa

Create a window into the brand - John Lewis - Howard Sullivan, Your Studio

Use the power of typography to activate your cause - Monotype - Craig Oldham, office of craig oldham

Capture dramatic narrative in everyday reality - shutterstock - lu bowan, making pictures

fortune favours the brave - d&ad.
4creative. E4 switch off.
"If you're not prepared to be wrong, you'll never come up with anything original"

does it have a great creative idea
is it well executed
is it on brief

which of these is most important? depends on the kind of brief
idea based briefs - the idea is crucial

creaft briefs: execution is key. but craft is at its most powerful when driven by a strong concept.

stage 1 - online judging
stage 2 - wood pencil selection
stage 3 - graphite pencil selection
stage 4 - yellow pencil selection
stage 5 - white pencil selection
stage 6 - black pencil selection

winning tips:
idea is king - bake the idea before you ice the cake - when im a dad
treat tech with caution - don't just create an app, still have a concept
tell a story - bring the idea to life for the panel. create a video - how you came up with the concept, how it will work etc.


From Meme to Meaning

Insight & a great creative idea IS KEY.

Homeless fonts - the inside scoop

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