Saturday, 2 April 2016
OUGD505 Product Range Distribution - Research, Naked (Studio Brief Two)
Naked is a really successful brand and has sold 10 million bottles in the UK alone. Their logo design is really successful as the logos colour scheme is constant through-out each bottles packaging, making it very consistent. Naked smoothies are definitely aimed at an older generation, unlike Innocent smoothies. This is apparent as the packaging design isn't as illustrative and is actually quite crowded. This is usually something that wouldn't appeal to me, however the packaging portrays the amount of nutrients and fruit used in the smoothie, which is definitely a great selling point.