The final pitch went really well and we all contributed very effectively and I think we managed to get the concept across successfully. We got a lot of constructive feedback. They seemed the like the concept but the brand lacked consistency as a collateral of design. I think this is true, as there was a lot of different colours used, however I also think it's a little unfair as the designs did fit together, it was just the changing of colours. They said that our costings were quite high and they would be able to reduce them using methods such as mass screen printing and double sided digital printing.