Sunday, 15 February 2015

OUGD406 Book Analysis, Study Task One (Studio Brief Two)

To prepare for Studio Brief Two, we were given the opportunity to pick out a piece of paper from a box, and on that piece of paper was a book title and information about where we can find that said book in the college library. My book can be seen below.

I found this book in the library, however I decided it would be useful to look around at the books that it has been placed with. Generally, it was placed in the same category as typography. 

1. Who is the theorist/author/editor/publisher?

The author and theorist is Robert Bringhurst, who is a Canadian poet, typographer and author. He has also written 'A Short History of the Printed Word' fulled revised and updated with Warren Chappell. 

The publisher of this book is Hartley and Marks. They have also published other books, such as 'A Short History of the Printed Word', 'Finer Points in the Spacing and Arrangement of Type' and 'Letterletter'

2. What is the purpose/concept?

The purpose of the book is to inform about typography. Hermann Zapf called it 'the typographers' bible'. It's a typography style guide, and also a history of typographic usage & a brief encyclopedia of typographic concepts, resources and traditions.

3. What is the context?

The context of the book is generally summing up the history of type and it also discusses how to use typography successfully. 

4. What is the classification?

The classification of the book is typography/theory/historical and factual.

I believe the book to be aimed at students and also graphic designers and typographers in the industry, as it is well known for being 'the typographers bible', which insinuates the fact that the book can be used and referred to at any age. I think the book is, however, written quite complex so may be aimed at university students rather than college students studying typography or design.

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