OUGD505 Product Range Distribution - Concept Choice (Studio Brief Two)

After getting some feedback, I think the best concept to go with is to brand a new smoothie company that only uses ingredients pollinated by bees. Not only would this promote a healthy lifestyle, it will also encourage people to create healthy environments for bees. It will also bring a lot of attention to the cause without being preachy, and I know that a lot of people prefer to help a cause if you get something in return. This will be an interesting concept as the brand won't necessarily have to very obvious that it will be helping to save the bees, so will therefore appeal to a large demographic.