For this brief, we have been asked to work as a team and put together a pitch for the concept, branding, identity and promotional material for the book cover exhibition at Leeds Library. We have to create an engaging campaign that covers the following: What is unique about the exhibition? How can the content, location, exhibitors potentially inform your design treatment? Who is the target audience? What do they need to know? How will you engage with them?
Considerations that, as a group, we should be aware of and include:
- Location
- Times
- Content
- Exhibitors
- Social media, links, hashtags etc
- Contact details
- Format
- Signage, way-marking
- Opening night invites
The project will have certain restrictions, such as costing and production. The final outcome should be a 15 minute pitch of our ideas. This should include mock-ups of key pieces.
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