The overall experience of a person using a product, for example an app, in terms of how easy & pleasing it is to use.
Where has UX come from? A brief history.
- Leonardo Da Vinci's Kitchen nightmare (circa 1430)
- Taylorism & Fordism (early 1900s)
- Toyota - humanising systems (1948)
- Dreyfuss' Designing for people (1955)
- Disney and the role of joy (1966)
- PARC & the design of personal computers (1970s)
- Don Normal: The First UX Professional (1995)
- The iPhone (2007)
So, What us UX?
- Research and testing
- Behavioural psychology
- Date analysis
- Persona development
- Product design
- Requirement gathering
- Information architecture
- Nomenclature
- Copy writing
- Tone of voice
- Problem exploration
- Solution discovery
- Prototyping
- Interaction design
- Interface design
- responsive
- Performance
- Visual Design
- Brand
- Marketing and comms
- Customer service
- Design culture
What is a 'user' anyway?
- Consumers
- Customers
- Audience
- Person
- Human
Online is no longer a destination.
- On and offline experiences are increasingly converging.
- The rise of digital native.
- Good user experience is a baseline - what else?
How to include audience?
Step 1: Identify your users.
Step 2: Challenge assumptions.
Step 3: Include your users.
Name: Alba
Demographic Information:
Age: 19
From: Manchester, UK
Marital Status: Single
Family Arrangement: Student, living away from home
Job: Art Student & part time bar staff
Behaviours:
Creative, Social drinker, smoker, very specific music taste, social media user.
Needs & Goals:
Connection with artist, local gigs (small venues), competitions, affordable merch.
Name: Alba
Demographic Information:
Age: 19
From: Manchester, UK
Marital Status: Single
Family Arrangement: Student, living away from home
Job: Art Student & part time bar staff
Behaviours:
Creative, Social drinker, smoker, very specific music taste, social media user.
Needs & Goals:
Connection with artist, local gigs (small venues), competitions, affordable merch.
Name: Connor
Demographic Information:
Age: 21
From: Sheffield, UK
Marital Status: Single
Family Arrangement: Student, living away from home
Job: Maths Student, part-time retail assistant
Behaviours:
Musical, creative, intimate gigs, open music taste, 'indie'.
Needs & Goals:
Cheaper merch for subscribers/discounts in general, connection to music artist, into competitions for fans.
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