OUGD503 Response Strategies, Study Task Two (Studio Brief One)

The task this morning was to get into a group of 4-5 people and come up with some design strategies that we would use to help break down a brief. The strategies that we came up with can be seen below.

• Look into history and heritage of company.
• Highlight key points of the brief - for example the company name, deadline etc.
• Communicate with the client to find out specifically what the client wants from the brief.
• Research into the target audience, who will be viewing your design.
• Create a timeline to complete the brief within, which will make you procrastinate less and keep to a specific schedule which will help you in industry.
• Experiment with different mediums and designs - this is an alternative to mind mapping and will helpful for visual thinkers.
• Research into company / relevant brands that are similar and question why they are successful / unsuccessful.
• Word association. 
• Procrastination.
• Mark making.
• Mind mapping / brainstorming.
• Think visually with quick sketches.
• Look into problem and consider how to solve it.
• Eavesdropping.
• Past knowledge from the design industry.
• Listening to music.
• Bouncing ideas off friends.
• Going for a walk.
• Deconstructing the brief.

James Webb Young's 5 Step Process.

Step One: Gather raw materials.
Step Two: Digesting the materials.
Step Three: Unconscious Processing.
Step Four: The a-ha moment.
Step Five: Idea Meets reality.