Today we have been introduced to a one week brief. We have been asked to design a folded leaflet entitled 'The Design Process' that describes our understanding of the design process and how it is applied to design problems. This assignment should allow me to explore the nature of design at an increasingly commercial level, whilst also exploring creative approaches to leaflet design and folding.
The brief is one week long and will therefore be very intense. Support will be received in the form of critiques and tutorials whilst in the studio. The study tasks will help focus on aspects related to constructing and designing leaflets. I will be expected to show my development and exploration of stock, folding techniques and styles and graphic concepts and communication. All of these developments will be documented on my blog.
At the end of the week, I will present my final design for my leaflet and a plan for print to the rest of the group, in which I will receive feedback and points to consider.
Things that I will have to consider before and during my leaflet development:
- Target audience.
- Stock choice.
- Folding methods.
- Design production.
- Personal production vs. commercial production.
- Leaflet size.